Last month, 42 countries signed up to the OECD's common artificial intelligence (AI) principles. Just before that, the European Commission published its own ethics guidelines for trustworthy AI. In fact, to date, there has been a huge amount of work on ethical AI principles, guidelines and standards across different organizations, including IEEE, ISO and the Partnership on AI. On top of these principles, there has been a growing body of work in the fairness, accountability, and transparency machine learning community with a growing number of solutions to tackle bias from a quantitative perspective. Both organizations and governments alike clearly recognize the importance of designing ethics into AI, there's no doubt about that.